Born in Maine, Sebago has become an international brand: your shoes are produced by companies located in the Dominican Republic, Mexico and El Salvador, as well as by a few small specialist manufacturers in Southeast Asia. Sebago shoes have always been and will only ever be crafted by the hands of expert shoemakers, meticulously selected based on stringent standards in order to ensure the highest quality results.
Established in 1946, Sebago was born from a consumer demand for quality, casual footwear. An owner of five independent shoe stores in Maine was determined to keep his stores stocked. So, in the true spirit of New England ingenuity he partnered with two local businessmen and created a handsewn footwear factory. The original shoe they made, the Sebago Classic beefroll penny loafer, is made the same way today as it was back then...handsewn with the finest craftsmanship.
Once established in the USA, our sights were set abroad and we began selling in some parts of Europe. However, we saw a substantial gain when in 1964 Sr. Francisco Gaudier purchased a pair of Classic penny loafers in Switzerland. He was so impressed with the quality that he visited the Sebago factory in Maine. A partnership was struck, and his company began selling Sebago across Europe. The level of craftsmanship and materials won the hearts of many Europeans. Years later, the introduction of the Docksides and its colorful counterpart, the Spinnaker, were the ‘must have’ casual shoe for vacationers in the South of France. We are now in 120 countries around the globe.
With avid sailors running Sebago in the late 60’s, they looked to create a functional, handsewn leather boat shoe. The Docksides was launched in 1970 to meet that need, and has grown to historic status. It is still being handsewn and finished the same way but new materials and colors have evolved the Docksides to casual shoe status. A practical alternative to the canvas boat shoes of the time, Docksides® brought dramatic growth to the company.
From our roots near Sebago Lake in Maine, and the launch of the Docksides®, sailing has always been in our blood. Through the years, Sebago has sponsored the Celebrity Regatta, Newport to Bermuda, and The America’s Cup, as well as the prestigious title of the official supplier of yachting footwear to the U.S. sailing team. Sailing is part of our heritage and DNA… we feel at home on the deck of a boat.
The tagline “Crafted with Care, Crafted to last” was introduced. Many of Sebago’s 800 workforce were sons and daughters of former employees carrying on the crafted legacy.
Wolverine Worldwide acquired Sebago as part of its impressive portfolio of footwear and apparel brands.
Turin, July 31st, 2017. Today BasicNet S.p.A. has signed the agreement for the acquisition of the Sebago® brand from the American company Wolverine World Wide, Inc. Sebago® is an ideal brand for BasicNet: classic, iconic, sporty and renowned worldwide” says Marco Boglione, Founder and Chairman of the BasicNet Group. “This is a wonderful opportunity for the BasicNet’s network of distribution licensees and sourcing centers”.
Sebago reaches another important milestone: 75 years on from when it was founded by Daniel J. Wellehan Sr., William Beaudoin and Joseph Cordeau, the brand celebrates over seven decades of timeless style, authentic designs and heritage appeal.
