PERFECT SHOE CARE
For ShoesThat Are Made To Last

Sebago shoes tell a story of style, craftsmanship, and premium quality. But to keep them looking perfect, they deserve proper care. With this official shoe care guide, discover the best tips—from cleaning to protection—to keep every pair looking like new.

Why take care of them

Every pair of Sebago shoes is handcrafted using premium leather and high-quality materials. Leather is a natural, living material that breathes, flexes, and adapts over time. Proper shoe care helps preserve the original look, improve comfort, and extend durability. 

Follow the recommended care routine for each material to keep your Sebago shoes in excellent condition.

SUEDE / NUBUCK

WAXED LEATHER

SMOOTH LEATHER DOCKSIDES

SMOOTH LEATHER CITYSIDES

Cobbler Tips

Regular care is the secret to long-lasting shoes.

Even a few minutes of care after each wear can dramatically extend the life of your shoes:

  • Always insert cedar shoe trees after use to maintain shape and absorb moisture
  • Remove dust after every wear and moisturize the leather periodically
  • Never dry shoes near direct heat sources — they can dry out or deform the leather
  • Avoid wearing the same pair every day to allow the leather to recover and return to its natural shape

How to Care for Your Smooth Leather Citysides

Crafted from premium smooth leather, Citysides shoes deserve regular care to preserve shine and comfort.

01. Clean

Remove dirt and debris with a soft brush or damp cloth

02. Condition

Apply leather conditioner to keep the material supple

03. Protect

Use a protective spray to guard against water and stains

04. Polish

Buff with a soft cloth to restore shine and luster

How to Care for Your Smooth & Waxed Leather

Strong and naturally water-resistant, waxed leather protects against rain and salt water—ideal for boat shoes and everyday wear. However, they still needs maintenance to prevent dryness and salt stains. Waxed leather is water-resistant, not fully waterproof.

01. Clean

Remove dirt and debris with a soft brush or damp cloth

02. Condition

Apply leather conditioner to keep the material supple

03. Protect

Use a protective spray to guard against water and stains

04. Polish

Buff with a soft cloth to restore shine and luster

How to Care for Your Suede and Nubuck Leather

Suede and Nubuck require delicate care. Their fine fibers and velvety texture can only be preserved with specific products.

01. Shape

Insert shoe trees (ideally cedar wood) to maintain the shape and absorb internal moisture.

02. Cleaning

Remove dust and dirt with a soft brush or slightly damp cloth, always brushing in the natural direction of the nap. For stubborn stains, use a suede eraser.

3. Drying

If the shoes are wet, let them air-dry naturally, away from heat sources. Make sure they are completely dry before continuing.

04. Reviving

Brush the surface again to lift the fibers and restore softness.

05. Protection

Finish with a waterproof spray specifically designed for suede or nubuck to protect against water and stains. Reapply regularly, especially in humid environments.